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How AI-Ready Is Your Marketing Stack?

8 questions covering data infrastructure, attribution, ad sophistication, creative systems, and AI adoption. You’ll know exactly where you stand — and what to do next.

â—Ž 8 questions
â—Ž Instant results
â—Ž Personalised recommendation
Question 1 of 8
What best describes how your business makes money?
Primarily offline or in-person sales (services, retail, local business)
Online store — mainly one-time purchases (Shopify, WooCommerce, etc.)
Online store + repeat customers, subscriptions, or B2B contracts
Multiple online revenue streams with recurring revenue and CRM data
Question 2 of 8
How do you measure whether your marketing is actually working?
I mostly go by gut feel or what each platform dashboard shows me
I copy numbers from Meta and Google into a spreadsheet manually
I use Google Analytics and check it regularly, with some cross-platform view
I reconcile ad platform data against my actual Shopify orders or CRM revenue
Question 3 of 8
What’s your current monthly paid advertising spend?
Not running paid ads yet (or under $500/month)
$500 – $5,000/month on one platform
$5,000 – $20,000/month across two or more platforms
$20,000+/month managing Meta, Google, and additional channels simultaneously
Question 4 of 8
What does your marketing data infrastructure look like right now?
Basic pixel/tag on site, relying on platform tracking only
Google Analytics + Meta Pixel, some event tracking set up
GA4 properly configured, server-side events or enhanced conversions on at least one platform
Custom data warehouse or BI tool that pulls from ad platforms + revenue sources
Question 5 of 8
How do you produce and test creative for your ads?
I boost posts or use the same 1–2 creatives indefinitely
I produce new creatives occasionally when performance drops
I run A/B tests regularly with 3–5 variants per campaign
I have a systematic production pipeline generating and testing many variants continuously
Question 6 of 8
How are you currently using AI in your marketing operations?
Haven’t started — AI feels overwhelming or unclear where to begin
I use ChatGPT or similar for occasional copy and ideas
AI is part of my regular workflow for content, research, and analysis
AI is integrated into systems — automations, agents, or data pipelines — not just chat
Question 7 of 8
What’s your internal marketing and tech capacity?
Solo founder — I handle everything myself
Small team with a generalist marketer or VA helping with execution
Dedicated marketing team with some technical support (web dev, ops)
Marketing team + in-house technical team capable of building integrations
Question 8 of 8
What’s your single biggest marketing frustration right now?
I don’t know where to start with digital marketing and AI
My ads aren’t profitable and I can’t figure out what’s wrong
I can’t tell which campaigns are actually driving revenue — the numbers don’t add up
I’m scaling but data is fragmented across platforms and I can’t make confident decisions
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