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What’s Your Marketing Really Returning?
Fill in your numbers on the left. The right side reconciles them in real time — showing your true ROAS, attribution gap, and how much phantom revenue your platforms are claiming.
Your Numbers
Monthly Total Ad Spend
$10,000
Combined across Meta, Google, TikTok, and any other paid channels
$1K$50K
Platform-Reported ROAS (blended)
3.5×
The average ROAS your ad dashboards show — what Meta, Google etc. are claiming
1.0×10.0×
Actual Ad-Attributed Revenue
$20,000
Revenue from your Shopify / CRM you can attribute to paid ads this month
$
New Customers Acquired
80
New buyers this month — not repeat orders
Average Order Value (AOV)
$125
Average revenue per order — check your Shopify analytics
$20$1,000
Live Results
D
Below Average Returns
Your true ROAS is below the 2.0× threshold most brands need to scale profitably.
True Blended ROAS
Below Target
2.0×
Your actual return per dollar spent — based on real Shopify/CRM revenue, not platform claims.
Attribution Inflation Gap
Over-Reported
+1.5×
Platforms claim 3.5× — your truth source says 2.0×. The gap is phantom revenue your dashboards are counting that never hit your bank account.
Phantom Revenue This Month
Does Not Exist
$15,000
What platforms say they generated minus what actually landed in your account. This is the money you think you made but didn’t.
True Customer Acquisition Cost
Check vs AOV
$125
What you actually spend per new customer. Compare this to your AOV — the difference is your first-order margin.
Projected Revenue Lift (with data layer)
Opportunity
+$5,000
Conservative 25% improvement from reallocating budget based on reconciled data — moving spend from losing campaigns to proven ones.
What This Means for You
Based on your numbers, a reconciled data layer would need to unlock just $2,500/mo in better decisions to pay for itself.
Book Free Audit — See the Fix →